I have had a couple of exchanges with a number of people about my CBC frustrations, including Justin and Ouimet. I suggested that we need a CBC 2.0, and that if CBC doesn’t want to play - by, for instance, not allowing people to use their RSS feeds as RSS feeds, by doing deals with AOL, by wanting to charge for podcasts - that the rest of us should just tell CBC to stick it in their Freestyle, and build CBC 2.o without the CBC. One response was, “how can you build CBC 2.0 without CBC?”
But it seems to me that CBC per se is not so interesting - it’s CBC’s content (OK and nostalgia, and an idea of a unifying voice of diversity thoughout Canada - or something). But really it’s the content, which has also come from a vision of what CBC ought to be, that more or less I have supported in the past.
But if CBC becomes CBC-AOL Inc., well I guess I’ll listen if they provide me with good content — for free. Which I expect they won’t. But I don’t see any reason to prefer CBC-AOL over, say Global.
So if they go that route, the rest of us will just have to create CBC2.0, or Public Broadcasting Canada (PBC), or whatever you want to call it, and if CBC doesn’t want to play, well what can you do? If that happens, then CBC does not deserve the name.
Producing & disseminating audio is so cheap and easy now, and so much wonderful audio will be produced in the coming years — by smart public broadcasters, and also by joes and janes at home — all of it accessible on net. Why listen to CBC if they insist of becoming AOL audio, and do not understand what’s happening on the web? Why support an institution that does not reflect anything i believe in? (freedom, the responsibilities of a public broadcaster, diversity, non-commercialness etc).
This hasn’t completely happened yet, and Tod Maffin assures me the CBC podcast strategy will be interesting … so we’ll wait and see what develops.
It may be strange that I put so much emphasis on podcasting - but I think it represents everything exciting about the net, and audio - finally CBC & others don’t control what gets produced, exciting! - if CBC can’t understand what that shift implies, or even what the net is FOR, well then…
It was also suggested by some in the know that the strategy for CBC’s web presence seems to be to try to piggyback on a larger company - AOL or whomever - to generate visitors. And the “problem” is that this has worked fairly well — they are getting hits and ad revenue — and convincing CBC that a better interactivity/rss/blog/podcast strategy will get them the same results is difficult. CBC sees that approach as “risky.”
Which is bizarre. What about the experience of other successful public broadcasters? Shouldn’t that be the template? BBC and Australia Radio National, NPR (now at an astounding 223 podcasts!)? BBC is probably one of the most-visited sites in the world. Do you want eyeballs, BBC got em, by giving away their content, not by doing exclusive deals with AOL. Where is the risk with this approach? It’s not like RSS is complicated technology … not as if podcasting is exepnsive. Host on archive.org if you’re so worried about bandwidth. The problem is this: CBC wants to be a business instead of a public broadcaster.
Again: CBC wants to be a business instead of a public broadcaster. This is a problem.
Slightly aside, but related, my own CBC listening has trickled to almost nothing recently. I work at home, so radio (audio) of some kind is on almost all day. The Current is good, but: montreal’s morning show is terrible, Sounds Like Canada is (increasingly) pablum, Freestyle is truly unbearable, Montreal’s Radio Noon call-in makes me cry, evening news is fine, but too short, and As It Happens usually pretty good - but then you have to get through Shelagh (again), and I’ve already listened to the Current. So I switch to something else before Ideas, which of course is excellent, but I rarely remember to switch back, so rarely hear it.
There’s so much available online (for Writers & Company see ARN’s Books & Writing, KCRW’s Bookworm, Mobylives; for Ideas see: ARN All in the Mind, ARN Science Show, BBC In Our Times, BBC Documentary Archive. For Dispatches, see: BBC From Our Own Correspondents. And NY Times is podcasting now too! plus lots of great DIY podcasts, to get better and better). CBC still has good content but I can’t get it when I want it, so I listen to other stuff.
And so CBC fades from interest for me. Which too bad, but if CBC does not care much about listeners like me, I can’t get too choked up about it.
All the big players have figured out where the web is going, see:
Yahoo gets social (from the Globe & Mail)
In any case, it’s worth remembering that Yahoo and Microsoft haven’t gone away, and Yahoo in particular has been making some moves recently that are aimed squarely at the “Web 2.0″ market that Google (and Microsoft) also covet — that is, the world of blogs and “social bookmarking” and so on. They are small moves, but when combined with some of the other developments at the company they make for an interesting picture. Yahoo CEO Terry Semel told the Globe and Mail’s Grant Robertson recently that Google is where the Internet is, and Yahoo is “positioned for where the Internet is going.”
And Dave Winer, rss inventer, on:
how to make $ on the internet:
The way to make money on the Internet is to send them away. Google proved this, in the age of portals that were trying to suck the eyeballs in and not let them go, Google took over by sending you off more efficiently than anyone else. …
Yahoo doubled their share of the online news market by adopting RSS and sending readers away as fast as they can. Who to? Their competitors, of course.
Where do you go to get the latest from CNN and MSNBC? Yahoo. Makes sense.
Now the fundamental law of the Internet seems to be the more you send them away the more they come back. It’s why link-filled blogs do better than introverts. It may seem counter-intuitive — it’s the new intuition, the new way of thinking. The Internet kicks your ass until you get it. It’s called linking and it works.
And finally, back to podcasting, here’s a little warning from Vancouver’s
Notes from a Teacher:
As I said, I filled in the [cbc podcast] survey and I hope it helps give the CBC a push. When they do come around, though, I’m afraid it’ll be too late for me. My podcast time card is full with pieces (primarily from the US and Australia) that I consider essential and I can’t add anything to it without shedding something, and I’d be loathe to do that.
Which is one of the things about a new media age, driven by the speed of ‘net evolution: Snooze. Lose.
ie it’s not just me that thinks CBC is going the wrong way, but Google, Yahoo, Dave Winer, and some guy in Vancouver. All of whom are a hell of a lot more interesting than AOL, which will die soon with CBC because they have the web backwards.