ha! my doppleganger, at least the print version, has come and gone. good news as far as I am concerned, but CanWest will continue to pour money into dose.ca, their web “presence.” I hope their funding will pay for a decent design, I can’t get over how crappy-looking the site is. It’s ridiculous. It gives the *real* dose (this one) a bad name, like when someone once said, oh I thought you were from CanWest’s dosemagazine, grimmacing like they had just eaten an unripe lemon soaked in moonshine. Oh no, no, I said, blushing, I was dose waaaay before those bozos. See here for some proof. And here, too.
That being said, I must say that I take the exact same approach to life as some of the people at CanWest, as is evidenced by this charming quote, which I could well have said myself, in fact I think I was just saying these exact words a few days ago about *this* dose:
“Going forward, we plan to keep the best elements of Dose and weave theseinto our web, mobile and general content strategies…The internet is clearly a key medium in reaching the 18-34 year old demo and dose.ca has developed very strong brand awareness with this group which will be beneficial for advertisers and for the overall network. And by leveraging our other key media assets throughout the country, we will be able to continue to provide our advertising clients with creative, integrated solutions.”
More or less. I, also, am definitely geared to the 18-34 year old demo. Bring em on.
(tanks boris)